Thank You, OER Champion

Utilizing a Gratitude Campaign as a Marketing Tool

Authors

  • Justine Munds Clackamas Community College Library

DOI:

https://doi.org/10.5399/osu/1093-7374.28.01.6

Keywords:

marketing, OER, textbook affordability, gratitude, campaign, champion, faculty

Abstract

As the cost of textbooks continue to rise for students, Open educational resources (OER), which are openly licensed course materials that are free to use and share, have become a particularly popular textbook affordability initiative among college faculty. In order to market textbook affordability and OER, Clackamas Community College used a "gratitude campaign" to showcase faculty who had transitioned to teaching with OER, even with limited time and resources. 

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Author Biography

Justine Munds, Clackamas Community College Library

Justine Munds (she/her/hers) is the Textbook Affordability Librarian at Clackamas Community College Library in Oregon City, Oregon. Justine has worked at Clackamas in multiple capacities since 2018, serving as both a Student Services Specialist and an Associate Faculty Librarian before her current position. As a first-generation college student, Justine is passionate about removing barriers to education for all students. While not in the library, you may find Justine hiding amongst the racks at her local thrift store, saving her neighborhood squirrels from the wrath of her dog, or with her nose deep in a good book (as you might assume a librarian would be want to be!).

OLA Quarterly cover image, Volume 28, Issue 1

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Published

2024-01-18

How to Cite

Munds, J. (2024). Thank You, OER Champion: Utilizing a Gratitude Campaign as a Marketing Tool. OLA Quarterly, 28(1), 23–28. https://doi.org/10.5399/osu/1093-7374.28.01.6

Issue

Vol. 28 No. 1 (2024): Marketing and Outreach: Connecting to Our Communities

Section

Articles