Connecting with Our Communities with Empathy, Compassion, and Kindness

Marketing and Outreach Inside and Outside Library Buildings

Authors

  • Magdianamy Carillo-Sotomayor Shute Park Library

DOI:

https://doi.org/10.5399/osu/1093-7374.28.01.3

Keywords:

outreach, marketing, Latinx, empathy, incarcerated persons, kindness, compassion

Abstract

By listening to and understanding the perspectives of people in their communities, libraries can gain valuable insight into their patrons’ needs. Through thoughtful outreach and marketing, libraries can ensure that patrons feel seen and heard, creating an environment of trust and understanding. Libraries can also use this insight to create programming and services tailored to the needs of their communities.

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Author Biography

Magdianamy Carillo-Sotomayor, Shute Park Library

Magdianamy Carrillo-Sotomayor (she/her/ella) was the Partnership Team Interim Supervisor for Washington County Cooperative Library Services where she also managed the Spanish Overdrive Collection. She has recently taken the position of manager at Shute Park Library in Hillsboro, Oregon. A native of Puerto Rico, Magdianamy has been a passionate advocate for the Latinx community in libraries for over a decade. She has a long track record of making library services more diverse, equitable, and inclusive for everyone. She focuses on offering bilingual services to diverse and underserved populations. Magdianamy has had a rewarding career in the library field in Puerto Rico, New York, and Florida. She has held numerous positions in each of these three regions, from volunteer to librarian and beyond. Her dedication and perseverance have had a positive impact on many lives. Magdianamy holds a Bachelor’s degree in Social Sciences with a major in Labor Relations and a Master’s degree in Library Sciences from the University of Puerto Rico.

OLA Quarterly cover image, Volume 28, Issue 1

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Published

2024-01-18

How to Cite

Carillo-Sotomayor, M. (2024). Connecting with Our Communities with Empathy, Compassion, and Kindness: Marketing and Outreach Inside and Outside Library Buildings. OLA Quarterly, 28(1), 5–9. https://doi.org/10.5399/osu/1093-7374.28.01.3

Issue

Vol. 28 No. 1 (2024): Marketing and Outreach: Connecting to Our Communities

Section

Articles